AERIS Luxury Wellness Identity

AERIS Luxury Wellness Identity

Client

AERIS

Services

Creative Direction

Visual Identity

Art Direction

Year

2026

Credits

Creative Direction — OVERTONE

AERIS is a luxury wellness concept developed around the idea of elevated calm and sensory escape. The project explored visual identity, art direction, and atmospheric storytelling through a refined visual language inspired by modern wellness culture, minimalism, and contemporary luxury.