COSH × HKBU － Anti-Smoking Campaign
A Hong Kong anti-smoking campaign shaped by monochrome visuals and visual storytelling.
For COSH × HKBU’s Anti-Smoking Campaign, we developed the art direction around a distinctive monochrome world, where visual elements take on the role of characters. Through the design of physical forms, compositions, and interactions, abstract ideas around smoking were translated into a playful yet striking visual language, creating a memorable way to communicate a smoke-free lifestyle.
