Ghost in the Shell × MADworld × Ucollex
A cross-cultural campaign merging cyberpunk with traditional Japanese craft.
For the Ghost in the Shell × MADworld × Ucollex collaboration, we led creative production across campaign visuals, motion assets, and launch content for the Japan and US markets. Bringing together the anime’s iconic cyberpunk language with ukiyo-e-inspired craftsmanship, helped shape a cohesive phygital campaign across digital, community, PR, and marketing touchpoints.
