Lucky Truck Activation

Lucky Truck Activation

Client

HK Express

Services

Campaign Development

Visual Production

Year

2024

Credits

Creative Support — OVERTONE
In collaboration with social and production teams.

Creative production and visual support for HK Express’ “Lucky Truck” campaign activation in Hong Kong, promoting travel experiences and destination campaigns for Japan routes. The project involved visual asset coordination, printed materials, physical props, and branded environmental elements designed to create a cohesive public-facing experience.