Led the creative foundation and evolving visual ecosystem for MADworld, building the platform’s brand identity, design systems, and creative direction across digital, physical, and virtual experiences. Oversaw scalable visual frameworks spanning the company website, YouTube channel, email newsletters, social platforms, NFT launches, IP collaborations, marketplace experiences, print collateral, virtual concerts, and live events. Worked closely with marketing, PR, community, developers, 3D artists, video editors, and external partners to maintain a cohesive brand language across all touchpoints while adapting creative systems for entertainment, music, anime, and Web3 culture-driven activations.