A fast-paced social video campaign created for SoMon’s “OwO Song Dancing Challenge”, designed to drive viral participation across TikTok, Instagram, and X through music-led storytelling and meme-driven motion content. Led the creative direction of a narrative-based short video that transformed SoMon’s SocialFi ecosystem into a playful “underground city universe”, combining 8-bit game aesthetics, dance culture, and Web3 reward mechanics into a single cohesive social campaign video.