Art direction and styling for Starbucks’s “Merrier Together” festive social reel campaign, focused on translating seasonal brand storytelling into visually engaging short-form content. Led visual direction across set styling, product presentation, and makeup direction to create cohesive festive scenes, carefully integrating Starbucks’ seasonal color palette with curated props and spatial composition. The work aimed to enhance product appeal while maintaining a warm, celebratory brand atmosphere optimized for social media engagement.