Yulan Cultural Festival 2025
Reimagining Hong Kong’s living heritage through a contemporary visual world.
For the 2025 Yulan Cultural Festival promotional film, we developed the art direction, styling, set design, and props to reinterpret traditional rituals and folklore through a cinematic, youth-oriented lens. The visual world balances cultural authenticity with contemporary storytelling, creating an immersive experience that connects a new generation with Hong Kong’s intangible cultural heritage.
