A fan-focused NFT launch campaign created for the “Legends of Rock” collection by MADworld and Globe Entertainment, transforming iconic rock history archives into a cohesive Web3 collectible experience. Led creative direction across brand identity development, logo design, key visuals, NFT launch website UI, and marketing assets — shaping a visual system that connected classic rock culture with contemporary digital collectibles. The project focused heavily on fan engagement and storytelling consistency across social, community, and launch touchpoints, while collaborating closely with developers, 3D artists, project managers, and Japan-based teams to support both online and offline activations surrounding the NFT drop.