Client
MoneyHero
Services
Creative Direction
Brand Refresh
Campaign Development
Visual Identity
Collaborative Production
Year
2021
Credits
Creative Direction — Pris Kwok
Marketing Lead — Internal Marketing Team (MoneyHero)
Design Collaboration — Internal Design Team + External Agency Partners
UI/UX Collaboration — Product & Platform Team
Led the brand refresh and built a scalable marketing design system for MoneyHero Group, transforming the platform into a unified fintech brand experience. Directed the 8th Anniversary campaign (#AlwaysMore) and collaborated across marketing, UI/UX, and external agencies to align all brand touchpoints—from digital products to campaign assets. The project established a new visual identity system designed for multi-channel growth and long-term brand consistency.
