A reel creative direction and storyboard development support for Prudential Hong Kong’s “Entrust Campaign”, part of the “Let Their World Grow Bigger” initiative. The project translated a multi-narrative brand message into structured visual storytelling across two artist-led perspectives — MC Cheung and Seng Seng — focusing on themes of creative growth, generational support, and emotional trust. Provided narrative direction, storyboard design, and animation guidelines to define how the two reels should be structured, paced, and translated into motion for production and campaign rollout.