A narrative-led product launch campaign video created for SoMon, a fast-growing Web3 SocialFi platform built on OpenSocial Protocol. The project translated a complex decentralized social ecosystem into a clear, emotionally driven story through motion design and narrative storytelling — positioning SoMon not just as a product, but as a cultural shift in how communities own, create, and monetize social interaction. Led creative direction across concept development, scripting, storyboard, motion production, and sound design — delivering a launch video designed for both product release event and multi-platform social distribution.